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demonstrates that the gain of reputation improves credibility, but also that attempts to exploit the output-inflation trade …Purpose – The purpose of this paper is to demonstrate that both the reputation of the monetary authority and the … credibility of the regime of inflation targeting are important to reduce the inflation bias and the effort of the monetary …
Persistent link: https://www.econbiz.de/10014864629
Abstract Electoral dynamics is believed to have a direct bearing on the scope of governmental control over the supply of credit to different economic sectors. This paper attempts to examine the impact of opportunistic electoral manipulations, ideological beliefs and political lobbying on the...
Persistent link: https://www.econbiz.de/10014621165
Purpose – With the explosion of the Deepwater Horizon oil well in the Gulf of Mexico on April 20, 2010 and until the well was officially “killed” on September 19, 2010, British Petroleum (BP) did not merely experience a crisis but a five‐month marathon of sustained, multi‐media...
Persistent link: https://www.econbiz.de/10014851215
Purpose – The purpose of this paper is to introduce the concepts of key messages and key message integrity, and examines their viability for communication management scholars and practitioners in evaluating media relations activities. Key message integrity addresses not only what messages...
Persistent link: https://www.econbiz.de/10014851257
Purpose – The purpose of this paper is to analyse an Australian commercial radio talkback show that deployed prank as a strategy to scoop royal news to entertain an Australian audience, often commodified for popularity ratings and sponsorship dollars. Design/methodology/approach – Using...
Persistent link: https://www.econbiz.de/10014851262
Purpose – The purpose of this paper is to test the viability of the media relations framework, Mediating the Media model (Pang, 2010), and ascertains its relevance to practitioners in a changing media landscape in Singapore where social media is emerging as an alternative source of information...
Persistent link: https://www.econbiz.de/10014851365
Purpose – The purpose of this article is to examine how often urban children in mainland China interact with different types of retail shops, how they learn about new products and services, and their attitudes toward different sources of product information. Design/methodology/approach – A...
Persistent link: https://www.econbiz.de/10014848461
Purpose – The current study aims to examine how media ownership, media usage and attention to advertising vary among urban and rural children in Mainland China and also to collect information about the contexts of media usage and time spent on various activities including media usage....
Persistent link: https://www.econbiz.de/10014848517
Purpose – Millennials, the Net Generation, and digital natives all represent the same, fervently discussed phenomenon, especially in the education sciences. As the terms suggest, the main idea behind this phenomenon is that the younger generation embraces new media far more comprehensively...
Persistent link: https://www.econbiz.de/10014848944
Discusses consumer response to the use of Asian models to reach the Asian‐American market through mass media advertising. Reports on the results of an empirical study to discover white consumer reactions to Asians in advertising. Summarizes that Asian models achieved a more favourable response...
Persistent link: https://www.econbiz.de/10014849062