Boer, Harry; Caffyn, Sarah; Corso, Mariano; Coughlan, Paul - In: International Journal of Operations & Production Management 21 (2001) 4, pp. 490-504
Competition today is forcing companies to increase their effectiveness through exploiting synergy and learning in … product innovation. Literature, however, is still mainly focused on how product development projects, seen largely as isolated … substantive competitive advantage by extending their innovation efforts to other phases of the product life cycle and by …