Purpose – The purpose of this paper is to analyse the consequences of the increasing prominence of soft skills, focusing specifically on the production of these skills and their recognition and recruitment. Design/methodology/approach – The paper draws on interviews conducted with managers...

Purpose – Word‐of‐mouth (WOM) marketing has become a key focus for many organisations. However, little research has sought to identify the dimensionality of WOM. The present research project aims to describe the development of a 12‐item measure that can be used to assess WOM at an...

Purpose – This paper aims to advance the literature by testing the boundary of this relationship with reference to a key construct in employee performance in the service domain: employee customer orientation. Organizational identification refers to employees’ perceived oneness and...

Purpose The purpose of this paper is to shed light on the questions as to how important skills are; which skills can best be learned at school, and which skills can be acquired better in the workplace. Design/methodology/approach The authors exploit data from a survey among professional tertiary...

Purpose The purpose of this paper is to investigate the effect of soft skill acquisition and the training methodology adopted on employee work performance. In this study, the authors study the trends of research in training and work performance in organisations that focus on the acquisition of...

Purpose Soft skills which are a combination of personal qualities and interpersonal skills that help an employer perform their job are an increasingly important concern to businesses and academia, the purpose of this paper is to determine how students ranked the importance of soft skills and...

Purpose The librarianship profession has gone through many changes over time, more so with the emergence of digital technologies. To thrive in the library and information science (LIS) profession, professionals must have knowledge, skills, competencies and abilities to perform their job duties....

Purpose The purpose of this paper is to study the self-perceptions of university information professionals about continuous professional development (CPD) opportunities regarding their soft skills. Design/methodology/approach A qualitative design using in-depth interviews was used. The...

Purpose – Highlights the importance of top people in an organization having both hard and soft skills. Design/methodology/approach – Connects hard and soft skills with left and right-brain respectively. Distinguishes between book-smart and street-smart. Findings – Argues that leaders with...

Purpose – The purpose of this paper is to bridge the gap between campus and industry among the management and engineering students to enhance their employability. It equips students and faculty with creative tools and techniques to acquire soft skills and provides a new perspective to the...