successfully transcended traditional environmental marketing, we create a model for strategic product positioning. We rely on …

cultural elements in the supply of tourist destinations is an important factor in differentiation and development. Research …

absence of sufficient product performance and image differentiation in a process called unbranding. This paper aims to provide …

indicate that the only significant interaction is between customer differentiation and market orientation as an influence on … quadrants formed by customer and product differentiation indicates that market orientation seems to be a more important … determinant of all aspects of performance in markets characterized by low levels of customer differentiation but high levels of …

‐oriented services. The purpose of this paper is to investigate how ICT can enable service differentiation and, in doing so, act as a …‐oriented differentiation: services in support of the product (SSP) and services in support of the client's actions (SSC). The study finds that … various extents, successful firms are likely to pursue both SSP and SSC differentiation traits through ICT. The two options …

strategies (cost leadership, differentiation, and focus), and firm performance in Palestinian industry, and to analyze the …

studied phenomenon to increase analytical and statistical generalizability of the proposed model. Practical implications – The … integrate, as several integrative devices are not appropriate in conflicting interfaces. Originality/value – The proposed model …