Purpose This study aims to examine functional foods, a relatively recent development in the food industry, from the perspective of consumer decision-making. It deals specifically with consumers’ attitudinal dispositions towards such products and seeks an overall comprehension of the elements...

In an earlier study, concerned with the innovative purchasing of “healthy” food products, the largest volume of innovations were purchased unexpectedly by adaptors. It was subsequently argued that adaptors who were highly involved personally with the product field would exhibit such...

Critically examines the status and plausibility of an interpretative account of consumer behaviour derived from operant psychology (behaviour analysis). It is argued that a model of purchase and consumption cannot be founded on an unreconstructed operant behaviourism. However, if modifications...

The growth of knowledge in marketing requires alternative interpretations of consumer behaviour to the prevailing trait and information processing models derived from structural psychology. Consumer behaviour may be construed as environmentally determined, an evolutionary process in which the...

Reported are three experimental studies which assess the consensual availability of the interpretive variables of the behavioural perspective model (BPM) of consumer choice. In Study 1, students (N = 39) acting as judges rated 18 consumer behaviour settings according to their relative scope; in...

A random sample of 308 UK consumers was used to compare two scales for the measurement of consumer involvement ‐ Zaichkowsky’s revised Personal Involvement Inventory and Mittal’s Purchase‐decision Involvement Scale ‐ in terms of internal reliability, dimensionality, convergent...

Store layouts are important determinants of behaviour. A review of the academic and commercial literature suggests that the methodological and theoretical approaches have provided methods and approaches that are difficult for practitioners to adopt. This paper offers a robust theoretical...

The hypothesis that broadly defined managerial functions can be subdivided on the basis of their members′ internal and external task orientations, and that the resulting subfunctions are, respectively, predominantly “adaptive” or “innovative” in terms of Kirton′s...