Showing 1 - 10 of 116
Purpose – The purpose of this paper is to examine how security-related issues affect business in an integrated economic space. North America is an interesting case, as Canada and the USA have historically been highly integrated economies. Design/methodology/approach – Research that focuses...
Persistent link: https://www.econbiz.de/10014847243
Provides marketers with both a broad‐based and an industry‐specific understanding of the marketing implications of GATT …. Provides an analysis of a number of consumer product industries to help assess the potential industry‐specific impact of GATT …
Persistent link: https://www.econbiz.de/10014849137
competitive strategies appropriate in the mature environment. Discusses, via a case study of the US hardwood lumber industry, the … that the results offer understanding of the strategic changes which can occur during the maturity stage of the industry …
Persistent link: https://www.econbiz.de/10014843209
Updates previous studies, in which growth industries were examined in order to understand patterns of growth and identify ways to predict future growth industries. Evaluates the fastest growing industries of the late 1980s and early 1990s and analyzes the ways that economic, technological, and...
Persistent link: https://www.econbiz.de/10014843212
Many business‐to‐business buyers are building closer relationships with fewer sellers. When faced with the choice of which sellers to partner with, buyers often develop such close relationships with sellers who have made transaction‐specific investments (TSIs). TSIs are assets (both...
Persistent link: https://www.econbiz.de/10014843235
The concept of culture has been an important subject of managerial interest over the past decade, yet little has been written about how culture can be managed within the industrial salesforce. Describes the key components of a salesforce culture and explains the characteristics of a...
Persistent link: https://www.econbiz.de/10014843278
Illustrates a simple and practical method for analysing the communication flows in a buying centre. Presents an actual application that captures the organisational interactions necessary to secure approval for major purchase requests in a textile manufacturing company. Concludes that analysis...
Persistent link: https://www.econbiz.de/10014843449
Presents a new product implementation model which is designed to reduce the risk inherent in new product ventures in the industrial marketplace. Show that while there is debate over the number of failures, there is little debate that the new product failure rate is high. Describes a process that...
Persistent link: https://www.econbiz.de/10014843451
proposes that who have more knowledge about their buyers give more effective presentations. Addresses this issue by examining the evaluative criteria held by different functional roles represented in the decision‐making unit, how those criteria differ across the various roles, and howknowledge...
Persistent link: https://www.econbiz.de/10014843460
Edward Hastings Chamberlin, a great innovator in economic theory, has been badly served by his “followers”, who have “blanked” and “distorted” his message. Today it is the Chicago critics of monopolistic competition, not his self‐appointed followers at Harvard, who are developing...
Persistent link: https://www.econbiz.de/10014863382