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This case study examines the interactive marketing initiatives of Coca-Cola China Company for one of its marquee Olympic properties, the Olympic Torch Relay. It provides insights into building increased brand interaction by adding an online interactive component to an age-old concept in Olympic...
Persistent link: https://www.econbiz.de/10014811576
has taken over the last few decades. The focus is on the commercial real estate markets in Beijing and Shanghai. It will … focus is on Beijing and Shanghai. The questionnaire is designed to obtain fair and objective views from international … property consultancy firms active in Beijing and Shanghai markets. There are not many of these international property …
Persistent link: https://www.econbiz.de/10014898955
enterprise investment for the experience of Beijing. Design/methodology/approach – The paper proves the contributions of …, the paper sets up an empirical growth model of the world city of Beijing by ordinary least squares (OLS) regression …
Persistent link: https://www.econbiz.de/10014697541
for external finance in the Beijing area of China to investigate the characteristics of firms against: the amount of …. Design/methodology/approach – The authors use a survey of SMEs in Beijing, China, undertaken between July and December 2007 … Beijing. Researchers may extent and role out the research to other parts of China. Practical implications – Practically, the …
Persistent link: https://www.econbiz.de/10014903568
Zusammenfassung Ein besonderes Merkmal der Tourismusentwicklung in der Mongolei ist das Aufkommen von „Tourist Ger Camps“. Diese sind den traditionellen Mongolischen Filz-Jurten nachempfunden und werden v.a. von der aufstrebenden Mittelklasse des Landes wie auch ausländischen Reisenden...
Persistent link: https://www.econbiz.de/10014624341
Purpose – Undoubtedly, saving the environment and avoiding environmental damage is one of the major challenges facing any government. The purpose of this paper is to add to the accumulative knowledge in the field through investigating the different factors affecting the adoption of newly...
Persistent link: https://www.econbiz.de/10014857560
Purpose – This is a benchmarking study and the purpose of this paper is to investigate if there is any association between operational efficiency in the integrated water management industry in Italy and the typology of service providers, and as a consequence, the nature of concession contract....
Persistent link: https://www.econbiz.de/10014684746
Abstract Urbanization is a process in which separated and dispersed property rights become concentrated in a specific … various and high transaction costs. Efficient urbanization implies the reduction of these costs. This paper studies how … efficient urbanization reduces transaction costs in the real world, based on a series of contracts rather than the coercive …
Persistent link: https://www.econbiz.de/10014615713
has not been understood in Africa. The study used spatial techniques to explore the pattern of urbanization-COVID-19 nexus …
Persistent link: https://www.econbiz.de/10014621168
Abstract Carbon dioxide (CO 2 ) traps heat from the sun, and thereby prevents oceans from becoming frozen solid to keep the earth habitable. CO 2 emission also stimulates global warming and increases the pace of climate change. For such contradictory influences, researchers across the globe have...
Persistent link: https://www.econbiz.de/10014621179