Moultrie, James; Clarkson, P. John; Probert, David - In: International Journal of Productivity and Performance … 55 (2006) 3/4, pp. 184-216
Purpose – The creation of well‐designed products is widely acknowledged as an important contributor to company success. In principle, an effective design process, as part of the wider new product development (NPD) process, should result in well‐designed products. This paper aims to present...