Purpose The purpose of this paper is to explore reasons behind meat consumption. It aims to find out what motivates … meat consumers and explore the opportunities of social marketing to counteract negative environmental and health trends …. Design/methodology/approach An exploratory Australian survey of Sydney consumer red meat choices is used covering dietary …

marketplace. Despite this, the voice of the consumer is often poorly integrated within the value chain, the UK fresh‐meat sector … 1,000 fresh‐meat consumers based in Scotland, this paper offers a strategic insight into how coordinators of value …‐based labelling schemes might integrate the voice of the consumer within the fresh‐meat value chain. Structural equation models are …

developed enhanced both the productivity and quality of the process, while adhering to the hygiene standard in the meat …

increasingly adopted in UK agri‐food sectors including meat, dairy, cereals and horticulture. Originality/value – Application of …

Purpose – The value chain of the Norwegian meat production industry has recently been through major structural changes … initial stage of a five‐year research project between the Norwegian Meat Research Centre, Norwegian meat companies and Molde … slaughterhouse to reduce transportation costs while maintaining high level of livestock welfare and meat quality, as these are three …

(Porter, 1985). Design/methodology/approach – This contribution presents a case‐study of a UK red meat supply chain explaining …

, particularly those relevant to regional meat. These inform the brand identity construct following Kapferer’s (1997) brand identity …/local meat in production and perceive its qualities and characteristics as influenced by terroir conditions, by season and their …