Inspired by the United Nations International Year of a Society for All Ages (1999), this study set out to investigate how the media contributed to this campaign by the coverage it was afforded. Focusing on an area of London, the views of representatives from local newspapers and members of the...

Examines the attitudes of employers with regard to age discrimination and the use of media advertising to infer age preference without actually stating an age‐bar. Analyses how, through discrete advertising in selected newspapers and journals, some employers are still youth‐oriented and not...

Purpose – Observes that companies must adjust to meet the needs of an aging workforce. Design/methodology/approach – Explains why the workforce is getting older, and considers the challenges and benefits that this can bring. Findings – Emphasizes the need for training for older workers to...

Social scientists, public policy makers, consumer researchers, and marketers have traditionally focused on age‐related differences to understand the behavior of older adults. This research focuses on the processes through which adults learn behavioral patterns and norms that characterize...

Focuses on the use and role of older people in advertisements in the UK. Investigates the current situation in the UK with regard to the use of older models, and considers the views of advertising executives in relation to which types of products and services are considered appropriate by...

In times of rapid change, organizations need employees who combine creativity with wide knowledge and experience. But many organizations base their personnel policies on the myth that, in early adulthood, the brain begins to decay and decline irreversibly – making age and creativity...

Purchasing decisions for “aids to daily living” (ADL) by the disabled and elderly tend to be commodity based to which value cannot be added through sales propositions. This paper reports research that investigated disparate customer segments in the “grey” sector. Quantitative research...

Purpose – This paper seeks to describe the experiences of people visiting elderly relatives in hospital, detailing the lack of care and negligent attitudes of nursing staff with regards to providing appropriate food and drink to the elderly patients. Design/methodology/approach – This paper...

Purpose – This paper seeks to present findings from a review of hospital policies and practices in one NHS Trust in England. Design/methodology/approach – The focus of the review was hospital staff policy and practice in safeguarding the rights of vulnerable patients. A sample of staff was...

Purpose – The Mental Capacity Act (MCA) was implemented in 2007 as a piece of legislation to empower and protect adults who require support making decisions. Many older adults in residential care homes will be in this position due to developmental disabilities associated with functional...