This study examines how the lifestyle of senior citizens affects their choices of retirement communities. A survey was conducted among 256 potential customers of elderly housing, targeting citizens over 45 years old who were residents of Seoul, the capital city of Korea, at the time of the...

Discusses five barriers to new product adoption by older people. Offers marketing solutions to these barriers: sell value, communicate through children, segment the elderly market, design intergenerational products, utilize relationship marketing and promote product trial. Concludes that...

Considers changing marketing and advertising attitudes to disabled people, and the medical advances which allow people to live longer. Examines the nature of the disabled consumer market and marketing strategies which are inclusive of, rather than exclusively for, disabled people. Discusses...

Purpose – This paper seeks to describe the experiences of people visiting elderly relatives in hospital, detailing the lack of care and negligent attitudes of nursing staff with regards to providing appropriate food and drink to the elderly patients. Design/methodology/approach – This paper...

Purpose – This paper seeks to present findings from a review of hospital policies and practices in one NHS Trust in England. Design/methodology/approach – The focus of the review was hospital staff policy and practice in safeguarding the rights of vulnerable patients. A sample of staff was...

Purpose – The Mental Capacity Act (MCA) was implemented in 2007 as a piece of legislation to empower and protect adults who require support making decisions. Many older adults in residential care homes will be in this position due to developmental disabilities associated with functional...

Purpose – The purpose of this paper is to report on findings from research into the role of language and discourse in shaping responses to older people at risk of abuse in England. Critical discourse analysis is used in this research to deconstruct policy to identify hidden meaning....

Purpose The purpose of this paper is to present some of the findings from an empirical, mixed methods research project that reveal the importance of the personal value frameworks held by individual staff in the prevention of abuse of older people in private sector care homes....

Purpose This study aims to operationalize and test some predictions of a social exchange theory of elder abuse. The theory proposes that the combination of low resources and high dependency/low relational power increases the older adult’s risk of abuse. The authors tested these predictions by...

Purpose The purpose of this paper is to interrogate and develop the conceptualisation of discriminatory abuse in safeguarding adults policy and practice beyond the current interpersonal definition. The paper draws on Safeguarding Adults Reviews (SARs) that refer to discriminatory abuse or...