Sebastiani, Roberta; Paiola, Marco - In: International Journal of Quality and Service Sciences 2 (2010) 1, pp. 79-94
managing their businesses. The purpose of this paper is to explore service innovation. Design/methodology/approach – Through a … critical review of literature about service innovation, highlighting a dynamic perspective and building on the latest … almost 100 companies is conducted. Findings – Four evolutionary paths based on innovation pursued by companies to face the …