Showing 1 - 10 of 355
in comparison with conventional methods such as ANN or particle swarm optimization (PSO)-ANN. Statistical factors of root …
Persistent link: https://www.econbiz.de/10014773636
Purpose – The purpose of this paper is to study the influence of the trilogy of emotioncognition, affection, and … validates the impact of emotion – more specifically cognition and affection – on future purchase intentions under mediating role … employed two studies on two different products to test the influence of emotion on future purchase intentions in study one and …
Persistent link: https://www.econbiz.de/10014714539
Purpose – Word‐of‐mouth (WOM) marketing has become a key focus for many organisations. However, little research has sought to identify the dimensionality of WOM. The present research project aims to describe the development of a 12‐item measure that can be used to assess WOM at an...
Persistent link: https://www.econbiz.de/10014722805
Purpose – This study aims at developing a reliable and valid measure of retail customer experience. Design/methodology/approach – Scientific scale development process has been followed. Survey methodology was used to collect data. The results are tested for reliability and validity using...
Persistent link: https://www.econbiz.de/10014804612
conceptualizing and measuring emotion and cognition. Design/methodology/approach An online survey was used to collect 514 … pleasure and arousal, dominance is a key factor of emotion. The effects of social enhancement and store environment on customer … unfamiliar sources, customer loyalty is driven more by cognition of the store environment than by online interaction. The …
Persistent link: https://www.econbiz.de/10014894555
suppression of negative emotion and “deep green” identity are modelled in diagrams to show the dynamics. How these tensions are … processes shaping environmental cognition and behaviour, particularly in relation to psychological threat-coping strategies and …
Persistent link: https://www.econbiz.de/10015006238
This article challenges and advances the extant manufacturing practice‐performance research in three ways. First and most fundamentally, the article offers a sound theoretical foundation for the proposition that manufacturing practices have competitive value. Second, typical studies do not pay...
Persistent link: https://www.econbiz.de/10014789688
Abstract When studying the causal effect of x on y , researchers may conduct regression and report a confidence interval for the slope coefficient ${\beta }_{x}$ . This common confidence interval provides an assessment of uncertainty from sampling error, but it does not assess uncertainty from...
Persistent link: https://www.econbiz.de/10014590652
Abstract Most of the component level reliability test plans that are available in literature have been developed for series and parallel systems under the assumption that components have constant failure rates. Here an attempt is made to construct a test plan for a parallel system with the...
Persistent link: https://www.econbiz.de/10014590812
Abstract With the motivation of developing more realistic test plans, an attempt is made in this paper to construct reliability test plans for the components of series systems under the assumptions that the component lifetimes are independent, identically distributed exponential random...
Persistent link: https://www.econbiz.de/10014590834