The trade off between customer privacy and Web site personalisation is currently moving to the forefront of academic and practical debate in marketing. The new Internet applications allow marketers to develop detailed customer databases where personal information is connected with buying...

Present some empirical evidence on long‐run Purchasing Power Parity (PPP) using a sample of annual data covering the period 1900‐1987. Three exchange rates are used in the analysis: the dollar, yen and French franc against the pound. It is shown that PPP does hold in the long run and that is...

This paper presents the findings of a study of the marketing strategies and headquarters‐subsidiary relationship of 186 German and 113 French subsidiaries operating in the UK. German companies were found to pursue market‐focused strategies with an emphasis on product quality. Meanwhile,...

Purpose – The purpose of this paper is to assess the behaviour of economic sentiment indicators at rent‐growth turning points and indicators' ability to forecast such turning points. More specifically, the paper looks at whether early signals are generated for forthcoming periods of negative...

Purpose – It is known that the self‐employed are generally more satisfied than salaried workers. The aim of this paper is to test whether this phenomenon is particularly found for the first‐generation self‐employed. Design/methodology/approach – French and British panel data are...