Dimitrova, Boryana V.; Korschun, Daniel; Yotov, Yoto V. - In: International Marketing Review 34 (2017) 3, pp. 377-402
Purpose The purpose of this paper is to examine the relationship between bilateral country reputation and export volume to the country in which that reputation is held. Design/methodology/approach The unique bilateral data set consists of 861 country pairs. Country reputation measures are from a...