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Benetton – Global Logistics in Action
Dapiran, Peter - In: International Journal of Physical Distribution & … 22 (1992) 6, pp. 7-11
Explores the development and operations of Benetton, an Italian‐based fashion designer and manufacturer. In order to … maintain its fast response time – a necessity to stay a leader in the highly transient world of international fashion …
Persistent link: https://www.econbiz.de/10014794302
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Managing Logistics in Fashion Markets
Christopher, Martin; Peck, Helen - In: The International Journal of Logistics Management 8 (1997) 2, pp. 63-74
The fashion industry has been beset by the problems of volatile and difficult to predict demand. Many companies … involved in manufacturing and retailing in fashion markets have seen the profitability severely affected by their inability to …
Persistent link: https://www.econbiz.de/10014780875
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A detailed study calculating the cost of preparing a collection
Aktuglu, Ziynet - In: Journal of Fashion Marketing and Management: An … 5 (2001) 2, pp. 145-153
Preparing a collection is a costly process when compared with mass production. Although it is a short‐run process, there are high unit costs due to the need for ordering knitted or woven material, and making necessary preparations for print and stitch patterns. All of these factors increase...
Persistent link: https://www.econbiz.de/10014868294
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Preliminary explorations of a pattern language for innovation management
Le Pechoux, Beatrice; Little, Trevor J. - In: Journal of Fashion Marketing and Management: An … 5 (2001) 3, pp. 199-207
The apparel design process involves gathering and analysing information on fashion trends, markets and past line sales …
Persistent link: https://www.econbiz.de/10014868296
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Casualwear shopping behaviour of college men in Georgia, USA
Seo, Jung‐Im; Hathcote, Jan M.; Sweaney, Anne L. - In: Journal of Fashion Marketing and Management: An … 5 (2001) 3, pp. 208-222
The expanding nature of the men’s casual apparel market represents a considerable economic growth area in the apparel industry. Of particular interest is the demand for casual clothing by college‐age men. The purpose of this paper is to investigate the influences of casualwear involvement...
Persistent link: https://www.econbiz.de/10014868297
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Challenges for Australian fashion
Craik, Jennifer - In: Journal of Fashion Marketing and Management 19 (2015) 1, pp. 56-68
Purpose – The purpose of this paper is to examine the challenges facing the Australian fashion industry (textile …, clothing and footwear or TCF sector). Just at the point where Australian fashion has achieved international attention for its … workplace conditions. Design/methodology/approach – Overview of recent trends in the Australian fashion industry due to industry …
Persistent link: https://www.econbiz.de/10014868464
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Re-visiting an old topic with a new approach: the case of ethical clothing
Magnuson, Bryce; Reimers, Vaughan; Chao, Fred - In: Journal of Fashion Marketing and Management: An … 21 (2017) 3, pp. 400-418
dimensions often overlooked by academics, slow fashion, had one of the strongest influences on consumer attitudes. In addition …
Persistent link: https://www.econbiz.de/10014868725
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The academic conceptualisation of ethical clothing
Reimers, Vaughan; Magnuson, Bryce; Chao, Fred - In: Journal of Fashion Marketing and Management: An … 20 (2016) 4, pp. 383-399
, animal welfare and slow fashion attributes. Originality/value Ethical clothing has typically been operationalised using just …
Persistent link: https://www.econbiz.de/10014868789
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Identifying Innovators in Consumer Product Markets
Goldsmith, Ronald; Reinecke Flynn, Leisa - In: European Journal of Marketing 26 (1992) 12, pp. 42-55
Describes the use of a short, valid, reliable self‐report scale to measure consumer innovativeness. Suitable for mail questionnaire or personal interview, this six‐item, Likert‐type scale enables marketers and researchers to identify accurately the potential earliest buyers in a specific...
Persistent link: https://www.econbiz.de/10014723027
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The Benetton experience
Vignali, Claudio; Schmidt, Ruth A.; Davies, Barry J. - In: International Journal of Retail & Distribution Management 21 (1993) 3
consumers; brand is associated with colour, style and fashion for which premium prices are deemed acceptable. However, while the …
Persistent link: https://www.econbiz.de/10014803734