Purpose – The paper aims to examine the relationships among hedonic and utilitarian values, customer satisfaction and behavioral intentions in the fast‐casual restaurant industry. Design/methodology/approach – The measures were developed based on a thorough review of the previous...

Purpose – The purpose of this paper is to analyse the relation between hedonic/utilitarian shopping behaviour and a number of key variables, such as store loyalty, perceived value, purchase frequency, money spent, price consciousness, age and gender. The paper aims to provide useful managerial...

Purpose – The purpose of this paper is to establish a measurement process for consumer perceptions and judgments of strategic importance to apparel retailers like hedonic and utilitarian shopping behavior, as well as internal process benchmarks such as apparel brands' names, store signage, and...

Purpose – The purpose of this paper is to explore female fashion shoppers’ perception and response to the mall environment. Specific objectives include a conceptual model of female fashion shoppers’ experience in a mall environment incorporating fashion orientation, store personality,...

Purpose – The purpose of this paper is to develop the argument that the link between efficiency and utility was strongest in the twentieth century. This would not only explain the growing focus on efficiency in the past, but also suggest that the importance of efficiency in society is set to...

Purpose – This paper aims to examine the role of attachment in consumer brand relationships and its links with constructs such as trust, satisfaction, commitment and behavioural loyalty. Design/methodology/approach – This paper is based on exploratory and confirmatory studies that provide a...

Purpose – As an alternative explanation of incongruent findings in the literature, the purpose of the present study is to introduce the concept of hedonic versus utilitarian service context as a moderating variable in the relationship between the affect (pleasure and arousal) and perceived...

Purpose – The purpose of this paper is to develop an analytical model for appraising and measuring corporate social responsibility (CSR). The theoretical and conceptual grounds that sustain the model are based on previous approaches. Design/methodology/approach – The utility function, which...

Informal lending and savings institutions exist around the world, and often include regular door-to-door deposit collection of cash. Some banks have adopted similar services in order to expand access to banking services in areas that lack physical branches. Using a randomized control trial, we...