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Technological advancements and social challenges for one-to-one marketing
Fowler, Danielle; Pitta, Dennis; C. Leventhal, Richard - In: Journal of Consumer Marketing 30 (2013) 6, pp. 509-516
Purpose – The purpose of this paper is to investigate the effects of advancements in technology on the practice of one to one marketing. Design/methodology/approach – The paper presents the results of analysis of reported advancements in information technology, social media, and their...
Persistent link: https://www.econbiz.de/10014850076
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Let me in the cloud: analysis of the benefit and risk assessment of cloud platform
Aleem, Azeem; Ryan Sprott, Christopher - In: Journal of Financial Crime 20 (2012) 1, pp. 6-24
implementation of a cloud platform. It helps to assess the cloud by evaluating a detailed comparison of benefits and risk associated …
Persistent link: https://www.econbiz.de/10014865538
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Cloud computing adoption by SMEs in the north east of England
Alshamaila, Yazn; Papagiannidis, Savvas; Li, Feng - In: Journal of Enterprise Information Management 26 (2013) 3, pp. 250-275
Purpose – The purpose of this paper is to contribute to a growing body of research on cloud computing, by studying the small to medium‐sized enterprise (SME) adoption process. If SMEs have access to scalable technologies they could potentially deliver products and services that in the past...
Persistent link: https://www.econbiz.de/10014859887
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The adoption of software-as-a-service (SaaS): ranking the determinants
Safari, Fariba; Safari, Narges; Hasanzadeh, Alireza - In: Journal of Enterprise Information Management 28 (2015) 3, pp. 400-422
Purpose – Software-as-a-Service (SaaS) has the potential to provide substantial opportunities for organizations to … software into SaaS as a high-tech method. On the other hand, organizations have doubt which factors should be mostly considered …
Persistent link: https://www.econbiz.de/10014860009
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Service value optimization of cloud hosted systems using particle swarm technique
Murad, Salah Eddin; Dowaji, Salah - In: Journal of Enterprise Information Management 29 (2016) 4, pp. 612-626
technology is fraught with many challenges. From a Software as a Service (SaaS) provider perspective, deployment choices are one …
Persistent link: https://www.econbiz.de/10014860011
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Securing and managing healthcare data generated by intelligent blockchain systems on cloud networks through DNA cryptography
Kaur, Harleen; Jameel, Roshan; Alam, M. Afshar; … - In: Journal of Enterprise Information Management 36 (2023) 4, pp. 861-878
ensure the proper implementation of the distributed system to secure and manage healthcare data. The author also aims to …
Persistent link: https://www.econbiz.de/10014860048
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User acceptance of SaaS-based collaboration tools: a case of Google Docs
Tan, Xin; Kim, Yongbeom - In: Journal of Enterprise Information Management 28 (2015) 3, pp. 423-442
Purpose – The purpose of this paper is to identify and understand factors that influence users’ acceptance of Software …
Persistent link: https://www.econbiz.de/10014860112
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Understanding the impact of cloud-based services adoption on organizational flexibility
Lal, Prerna; Bharadwaj, Sangeeta Shah - In: Journal of Enterprise Information Management 29 (2016) 4, pp. 566-588
adoption decision. Further the study also identifies that no matter which model of cloud-based services (software …
Persistent link: https://www.econbiz.de/10014860118
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Adoption and forecasting of technology: modeling the dynamics of cloud adoption using a system approach
Sharma, Mahak; Gupta, Ruchita; Acharya, Padmanav - In: Journal of Enterprise Information Management 36 (2023) 6, pp. 1647-1676
Purpose This paper aims to examine the dynamism of causal relationships among cloud computing (CC) adoption factors in the Indian context, considering the perspectives of both the cloud adopter and cloud provider. Design/methodology/approach The case-study method has been used to understand the...
Persistent link: https://www.econbiz.de/10014860186
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Missing cloud security awareness: investigating risk exposure in shadow IT
Walterbusch, Marc; Fietz, Adrian; Teuteberg, Frank - In: Journal of Enterprise Information Management 30 (2017) 4, pp. 644-665
Purpose On account of its easy and intuitive usage as well as obvious advantages (e.g. access to work data from anywhere, at any time and through any means) the evolutionary cloud computing paradigm favors the use of shadow IT. Since many employees are not aware of the associated risks and...
Persistent link: https://www.econbiz.de/10014860268