Mao, Zhenxing; Lyu, Jiaying - In: International Journal of Contemporary Hospitality Management 29 (2017) 9, pp. 2464-2482
Airbnb. Design/methodology/approach This study proposes and tests an integrative model that synthesizes the Theory of Planned … Behavior (TPB), Prospect Theory (PT) and other Airbnb-relevant constructs (unique experience expectation, familiarity and … electronic word of mouth) as the primary determinants of the Airbnb repurchase intention using an structural equation model (SEM …