Kaur Sahi, Gurjeet; Lonial, Subhash; Gupta, Mahesh; … - In: Journal of Services Marketing 27 (2013) 5, pp. 385-403
Purpose – This paper seeks to further the understanding of the domain of the IMO construct in a developing country, as suggested by Lings and Greenley. It seeks to build on their proposed construct and provide empirical evidence of its impact in the context of the Indian banking industry....