performance, customer satisfaction and sustainment. As a result, it is important to develop a sustainment simulator to transform … product life time data. The purpose of this paper is to provide a description of how a product sustainment simulator was … developed using fuzzy cognitive map (FCM). As a proof of concept, and to demonstrate the utility of the simulator, an …

Purpose – A recent marketing trend is sending short message service (SMS) apparel advertisements to capture young adult … consumers’ attention. These targeted consumers are reluctant to view SMS advertisements due to perceived irrelevant advertising … content. The purpose of this paper is to investigate the relationship between consumer vanity trait and perceived SMS apparel …

identity of safety management system (SMS), in order to provide more awareness of how airline employees perceive organizational … identity and safety culture as they successfully implement SMS. Design/methodology/approach – A conceptual path model analysis … the result of the implementation of a SMS. Furthermore, the loyalty factor of organizational identity is found to …

contract workers are themselves less safe; it is the added complexity of managing multiple safety regimes and the lack of trust …