Darian, Jean C.; Cohen, Judy - In: Journal of Consumer Marketing 12 (1995) 1, pp. 32-44
Investigates whether consumers′ time availability is an important segmentation variable in the convenience and fast‐food … markets. Very time‐poor, somewhat time‐poor, and not time‐poor consumers are compared, and three types of food are examined … segments are investigated with respect to usage of each type of food, importance of benefits sought in a weekday dinner, and …