Yu, Hongyan; Veeck, Ann; Yu, Fang (Grace) - In: Journal of Consumer Marketing 32 (2015) 7, pp. 505-519
. With over one-third of household expenditures spent on food in Chinese cities, the formulation of brand positions and … promotions can be informed through a greater understanding of the influence of family dynamics on food consumption. Social … environment, the family dinner provides stability and a sense of unity for Chinese families. In China, a trend toward …