Purpose This paper aims to analyse the creation of a place brand for Colombia’s coffee region, within the framework of the evolution of place branding from traditional, one institution-led marketing approaches towards a more modern concept of network branding involving multiple stakeholders....

Purpose This study aims to present the uniqueness of the mountain oasis at the High Atlas (Morocco) and is part of a more extensive study about the landscape, the architecture and the tourist development in the Mgoun Valley. Several natural and anthropogenic factors, such as new environmental...

This paper is conceptual and theoretical and should be seen as an extended hypothesis. I begin by pointing out that reasons for seeking to preserve traditional environments are rarely explicit (although they should be), however some of the reasons can be inferred. One of these is ‘culture,’...

Manama, the capital city of the Kingdom of Bahrain, is a major port in the Arabian Gulf, a financial hub. Following the discovery of oil, Bahrain attracted skilled and unskilled expats. The Government initiated plans for urban development. Urban growth was at the expense of agricultural and...

This study examines the effect of four acculturation strategies (integration, assimilation, separation and marginalisation) on identification with and consumption of American football for the Asian population in the United States. Using Berry's (1990, 1997) bi-dimensional model of acculturation...

Purpose This study aims to advance knowledge in international management research about how researchers’ cultural identity in fieldwork encounters may be grounded in the choice of language in multicultural and multilingual projects. Design/methodology/approach The study is based on critical...

This article analyzes a classroom project that integrated desktop documentary making with an educational foundations course in order to foster empathetic development in pre-service teachers toward unfamiliar cultural groups. The project required each tertiary student in the course to create a...

Purpose This paper examines the relationship between traditional timber frame structure and the diasporic identity of the Southern Fujianese Chinese community in West Malaysia. It analyses the cultural semiotics of Southern Fujianese traditional Chinese temple timber frame structure...

Purpose The study aims to explore how fashion visual symbols influence consumers' inclination for repurchasing. It attempts to investigate the intricate interplay among three essential variables (social presence, collective excitement and cultural identification) from the perspective of...