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Ausgestaltung von Management by Objectives innerhalb von Leistungslohnsystemen - Unterschiede in der Motivation zwischen Mitarbeitenden und Managern/ The implementation of manageme...

Brunner, Dorothea; Bernard, Ursin - In: Arbeit 16 (2007) 4, pp. 311-326

Abstract Management by Objectives (MbO) wird definiert als Synthese von Zielsetzung, Partizipation bei Zielvereinbarungen und Feedback über die Zielerreichung. Dieser Beitrag untersucht, wie sich die Ausgestaltung von MbO innerhalb von Leistungsvergütungssystemen auf die Motivation von...

Persistent link: https://www.econbiz.de/10014586210

A discourse analysis technique for charting the flow of micro‐information behavior

Nahl, Diane - In: Journal of Documentation 63 (2007) 3, pp. 323-339

investigated in psychology and education, namely, the affective domain of evaluating and intending, the cognitive domain of …

Persistent link: https://www.econbiz.de/10014853254

Author‐rated importance of cited references in biology and psychology publications

Tang, Rong; Safer, Martin A. - In: Journal of Documentation 64 (2008) 2, pp. 246-272

total of 49 biology and 50 psychology authors assessed the importance, reason for citation, and relationship to the cited … references. There were relatively few disciplinary differences, which suggests that citation behavior in psychology may be … comprehensive, profound level of understanding of citation behaviors of biology and psychology authors. It uncovered a number of …

Persistent link: https://www.econbiz.de/10014853305

Understanding researchers’ intention to publish in open access journals

Moksness, Lars; Olsen, Svein Ottar - In: Journal of Documentation 73 (2017) 6, pp. 1149-1166

Purpose The purpose of this paper is to understand how attitudes, norms (injunctive and descriptive) and perceived behavioral control (PBC) (capacity and autonomy) influence the intention to publish open access (OA), and how personal innovativeness in information technology affects attitude and...

Persistent link: https://www.econbiz.de/10014854900

Celebrity Endorsers: Do You Get What You Pay For?

Walker, Mary; Langmeyer, Lynn; Langmeyer, Daniel - In: Journal of Consumer Marketing 9 (1992) 2, pp. 69-76

Considers the results of recent studies of celebrity endorsers in advertisements. Analyses the results of a particular study evaluating three product categories: bath towels, blue jeans, and VCRs; two endorsers: Madonna and Christie Brinkley; and the product when advertised by each celebrity....

Persistent link: https://www.econbiz.de/10014849066

Applying Creative Thinking Techniques to Everyday Problems

Tanner, David - In: Journal of Consumer Marketing 9 (1992) 4, pp. 23-28

Discusses the virtues of creativity as the first part of a process enabling companies to outperform their competitors. Considers five techniques for stimulating creativity, with examples of applications of each: lateral thinking, metaphoric thinking, positive thinking, association trigger, and...

Persistent link: https://www.econbiz.de/10014849068

Cultural Anchoring and Product Diffusion

LaTour, Michael S.; Roberts, Scott D. - In: Journal of Consumer Marketing 9 (1992) 4, pp. 29-33

Discusses the adoption and diffusion of product innovations among consumers. Examines the Cultural Anchoring model of diffusion, which comprises five sub‐areas: innovation process, trial/adoption process, diffusion process, assimilation/cultural anchoring, and aftermath. Surmises that certain...

Persistent link: https://www.econbiz.de/10014849069

Conceptualizing Guilt in the Consumer Decision‐making Process

Burnett, Melissa S.; Lunsford, Dale A. - In: Journal of Consumer Marketing 11 (1994) 3, pp. 33-43

Consumer purchase decisions can be influenced by many emotions, including guilt. Guilt which enters into the consumer purchase decision is identified as “consumer guilt” and may provide opportunities for marketers to influence the consumer decision process. A negative emotion which results...

Persistent link: https://www.econbiz.de/10014849107

Strategically Desirable Brand Name Characteristics

Robertson, Kim - In: Journal of Consumer Marketing 6 (1989) 4, pp. 61-71

Considers psychological, linguistic and marketing aspects of brand ame characteristics. Presents the inherent brand name characteristics which lead to memorable names that support the desired product image. Concludes that brand names should be simple, distinctive, meaningful, emotional, make use...

Persistent link: https://www.econbiz.de/10014849464

Consumer Evaluations of Responses to Complaints: What’s Fair and Why

Goodwin, Cathy; Ross, Ivan - In: Journal of Consumer Marketing 7 (1990) 2, pp. 39-47

Suggests that theories of procedural fairness can offer insights into the effectiveness of complaint‐handling strategies. Discusses complaint‐handling strategies, equity theory, distributive fairness, procedural fairness, interactional fairness and how marketers can best satisfy complainers....

Persistent link: https://www.econbiz.de/10014849476

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