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Certainty, risk and knowledge in the satisfaction‐purchase intention relationship in a new product experiment
Huy Tuu, Ho; Ottar Olsen, Svein - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 1, pp. 78-101
controlled experiment in the context of a new product evaluation to confirm the causal effects.  …
Persistent link: https://www.econbiz.de/10014674765
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Perceived risk and the willingness to buy and pay for “corked” bottles of wine
Lecat, Benoît; Le Fur, Eric; Outreville, J. François - In: International Journal of Wine Business Research 28 (2016) 4, pp. 286-307
perceived risk. Research limitations/implications Although the experiment was replicated in a different region and students with …
Persistent link: https://www.econbiz.de/10014814394
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The effect of subtle religious representations on cooperation
Ahmed, Ali; Hammarstedt, Mats - In: International Journal of Social Economics 38 (2011) 11, pp. 900-910
religious representations increased cooperation in the experiment, that is, increased contributions to the public good. The …
Persistent link: https://www.econbiz.de/10014805703
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An analytic network process approach for the election of green marketable products
Wudhikarn, Ratapol; Chakpitak, Nopasit; Neubert, Gilles - In: Benchmarking: An International Journal 22 (2015) 6, pp. 994-1018
Purpose – In this study, an optimal green product is selected from three newly developed ecological products and a non-environmentally friendly product. An analytic network process (ANP), used widely for multi-criteria decision making (MCDM), is applied to account for the tradeoff issues among...
Persistent link: https://www.econbiz.de/10014684659
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Energy performance and public private partnership
Bougrain, Frédéric - In: Built Environment Project and Asset Management 2 (2012) 1, pp. 41-55
Purpose – The purpose of this paper is to investigate the performance of public‐private partnership (PPP) and the ability of private consortia and public authorities to together develop solutions that reduce building energy consumptions. Design/methodology/approach – The paper reviews the...
Persistent link: https://www.econbiz.de/10014677477
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Field Research in Management Accounting and Control: A Review and Evaluation
Ferreira, Lourdes D.; Merchant, Kenneth A. - In: Accounting, Auditing & Accountability Journal 5 (1992) 4
Surveys the field research literature in management accounting and control (MAC) published in the period 1984‐1992. Proposes a definition of field research and compares the 82 published works that meet this definition with respect to their motivations, research designs and presentation...
Persistent link: https://www.econbiz.de/10014641483
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Ritualism, opportunism and corporate disclosure in the New Zealand life insurance industry: field evidence
Adams, Mike - In: Accounting, Auditing & Accountability Journal 10 (1997) 5, pp. 718-734
Drawing a framework from Gibbins et al . (1990), uses information collected from field interviews to isolate those factors which influence the voluntary disclosure practices of New Zealand life insurance companies. Interview evidence suggests that voluntary disclosure is a multi‐dimensional...
Persistent link: https://www.econbiz.de/10014641601
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Reliability and Validity in Field Research: Some Strategies and Tactics
McKinnon, Jill - In: Accounting, Auditing & Accountability Journal 1 (1988) 1, pp. 34-54
This article is concerned with issues of validity and reliability in field research. It examines the nature of, and threats to validity and reliability in field studies and documents some strategies and tactics that may be employed to counter those threats. At a time when field research is...
Persistent link: https://www.econbiz.de/10014642857
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The effectiveness of direct response radio commercials
Verhoef, Peter C.; Hoekstra, Janny C.; van Aalst, Marcel - In: European Journal of Marketing 34 (2000) 1/2, pp. 143-155
program on two effectiveness measures: responses per rating point and responses per cost using a field experiment. A total of …
Persistent link: https://www.econbiz.de/10014721901
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Does lean cure variability in health care?
Roemeling, Oskar; Land, Martin; Ahaus, Kees - In: International Journal of Operations & Production Management 37 (2017) 9, pp. 1229-1245
/methodology/approach Longitudinal field research is combined with an exploratory field-quasi-experiment. First, a large set of Lean interventions were … focus. Second, this study investigated whether a knowledge deficiency could explain the identified focus through a quasi-experiment … waste. A quasi-experiment demonstrated that a small investment in knowledge enables the focus to shift toward buffers and …
Persistent link: https://www.econbiz.de/10014791742