Showing 1 - 4 of 4
Purpose The purpose of this paper is to develop a framework for utilizing Six Sigma (SS) principles and Big Data analytics at a US public university for the improvement of student success. This research utilizes findings from the Gallup index to identify performance factors of higher education....
Persistent link: https://www.econbiz.de/10014798320
Purpose The purpose of this study is to explore the onboard activity choice of Chinese cruise tourists on three international cruise ships departing Shanghai, China. Design/methodology/approach A qualitative research method was adopted for this study. Data was collected using participant...
Persistent link: https://www.econbiz.de/10014768619
Purpose – The purpose of this paper is to explore the link between consumer psychology and puffery law in China and the USA, by reporting two empirical studies that investigated whether puff claims had different effects on Chinese and US college students in their perception of advertising...
Persistent link: https://www.econbiz.de/10014674769
Purpose – The purpose of this study is to introduce strategic flexibility as an important dynamic capability into the field of strategic human resource management (SHRM) and explore its mediating role between network-building HR practices for top management team (TMT) and firm performance....
Persistent link: https://www.econbiz.de/10014954266