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Facilitating innovation capability through performance measurement
Saunila, Minna; Ukko, Juhani - In: Management Research Review 36 (2013) 10, pp. 991-1010
innovation capability. The study contributes to the current understanding in two ways; first by presenting the important aspects … of organisational innovation capability, and second by showing the importance of measurement in promoting different … aspects of innovation capability. Design/methodology/approach – The study has been executed by conducting a web‐based survey …
Persistent link: https://www.econbiz.de/10014952883
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Einfluss der Besonderheiten und Ausprägungen touristischer Netzwerke auf die Produktentwicklung
Raich, Frieda; Zehrer, Anita - In: Zeitschrift für Tourismuswissenschaft 5 (2013) 1, pp. 5-22
entwickeln. Die Ausprägungen der Netzwerke beeinflussen dabei den Produktentwicklungsprozess und den Grad der Innovation. Die …, network characteristics and specifications have an impact on the product development process and the degree of innovation …
Persistent link: https://www.econbiz.de/10014624321
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Perceptions of product advantage, NPD and organisational performance
Healy, Brian; Ledwith, Ann; O'Dwyer, Michele - In: Journal of Small Business and Enterprise Development 21 (2014) 1, pp. 49-68
Purpose – This paper aims to extend previous studies on new product development (NPD) performance by identifying the product advantage, new product performance and organisational performance indicators that are considered by small and medium-sized firms (SMEs) to be most relevant to their...
Persistent link: https://www.econbiz.de/10014903794
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Developing a Framework for Sources of New Product Ideas
Stasch, Stanley F.; Lonsdale, Ronald T.; LaVenka, Noel M. - In: Journal of Consumer Marketing 9 (1992) 2, pp. 5-15
, supplier, consumer, marketplace, foreign products, and government regulations. Surmises that successful innovation requires an …
Persistent link: https://www.econbiz.de/10014849061
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A value based orientation to new product planning
Mazumdar, Tridib - In: Journal of Consumer Marketing 10 (1993) 1, pp. 28-41
Offers a framework which can assist managers to carry out new product planning and development activities with an explicit focus on consumer value perceptions. Describes how consumer perceptions of benefits and sacrifices are related to value perception. Presents conditions for successes of each...
Persistent link: https://www.econbiz.de/10014849076
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The Effect of Information Overload on the Innovation Choice Process
Herbig, Paul A.; Kramer, Hugh - In: Journal of Consumer Marketing 11 (1994) 2, pp. 45-54
information? In a similar vein exists a lesser known and little researched phenomenon called Innovation Overload, a consumer …′s response to the ever‐increasing pace of information, knowledge and innovations. Examines Innovation Overload, its impact to …
Persistent link: https://www.econbiz.de/10014849103
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Surrogate buyers and the new product adoption process: a conceptualization and managerial framework
Aggarwal, Praveen - In: Journal of Consumer Marketing 14 (1997) 5, pp. 391-400
Models the role and impact of a relatively new intermediary, the surrogate buyers, on the new product adoption process. Existing diffusion models have ignored the impact of this intermediary who is becoming increasingly influential in many product categories/ purchase situations. Given the...
Persistent link: https://www.econbiz.de/10014849181
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Values and adoption of innovations: a cross‐cultural study
Daghfous, Naoufel; Petrof, John V.; Pons, Frank - In: Journal of Consumer Marketing 16 (1999) 4, pp. 314-331
The adoption process for new products varies from one individual to another according to socio‐economic and demographic characteristics. This article focuses on cultural values because an individual’s inclination to adopt a new product is also influenced by his system of values. The...
Persistent link: https://www.econbiz.de/10014849245
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Strategic Marketing and New Product Development
Aaby, Nils‐Erik; Discenza, Richard - In: Journal of Business & Industrial Marketing 8 (1993) 2, pp. 61-69
Two trends confront managers in the 1990s. Technology will become increasingly important, and firms will tend to become more “market‐oriented”. This will pose considerable challenge to managers responsible for the development and commercialization of new products. Argues that traditional...
Persistent link: https://www.econbiz.de/10014843217
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Opportunity Search: What's that Knocking at the Door?
Robert, Michel - In: Journal of Business & Industrial Marketing 8 (1993) 2, pp. 24-39
Analyses the role of change and innovation and goes on to discuss the innovation process and ten sources of innovation …
Persistent link: https://www.econbiz.de/10014843494