Today′s high‐technology, global marketing environment has made consumer product information available across national boundaries. Explores how six multinational consumer product firms (Colgate‐Palmolive, Kraft GF, Nestlé, Procter & Gamble, Quaker Oats and Unilever) maintain, change or...

Purpose The purpose of this paper is to investigate the roles that employee-initiated Lean improvement projects play in health care. Lean ideas are introduced to improve flow in health care. Although variability is detrimental to flow performance, it is unclear whether Lean initiatives set out...

When a functional layout is converted to a cellular layout, the cell design is generally based on a static picture of production volume and part mix, but manufacturing environments face ongoing changes in these parameters. It is expected that, eventually, changes in production volume and part...

The literature offers a variety of different views on the investment decision process for flexible manufacturing technologies, but there seems to be no consensus about what are really the key characteristics of the decision‐making process which guarantee successful advanced manufacturing...

There has been, and continues to be, a heated debate about the take‐up and significance of human resource management (HRM) across the economy. Much of that debate has proceeded at the conceptual and ormative levels with very little recourse to empirical data. Reports on findings from two...

Computer self‐efficacy (CSE) is generally considered to have a positive effect on information systems use. Its effect on using executive support systems (ESS), however, has not been studied. This research elucidates the effect of CSE on ESS use by undertaking a field study on a group of 16...

Surveys the field research literature in management accounting and control (MAC) published in the period 1984‐1992. Proposes a definition of field research and compares the 82 published works that meet this definition with respect to their motivations, research designs and presentation...

Drawing a framework from Gibbins et al . (1990), uses information collected from field interviews to isolate those factors which influence the voluntary disclosure practices of New Zealand life insurance companies. Interview evidence suggests that voluntary disclosure is a multi‐dimensional...

This article is concerned with issues of validity and reliability in field research. It examines the nature of, and threats to validity and reliability in field studies and documents some strategies and tactics that may be employed to counter those threats. At a time when field research is...

Radio is becoming increasingly popular as an advertising medium. At the same time, more and more companies are integrating direct marketing in their communication strategies. Considers the influence of the day of the week, the time of the day, the position of an ad in the commercial break, the...