Showing 1 - 10 of 2,725
Purpose – The purpose of this research is to determine firms' sustainability efforts through triple bottom line reporting on the World Wide Web. Sustainability reporting can assist in brand differentiation to stakeholder groups and ultimately lead to a positive corporate reputation....
Persistent link: https://www.econbiz.de/10014850870
Summary Corporate Responsibility is a crucial concept in the pharmaceutical industry, especially for research-based pharmaceutical companies. Companies are faced with a tension between fulfilling normative expectations of solidarity and making profits under the pressure of competition. We argue...
Persistent link: https://www.econbiz.de/10014609164
Purpose – The paper aims to investigate the influence of status brand strategy of Mercedes Benz on materialism. Design/methodology/approach – Materialism level and perceived status associated with status brands are measured amongst Bangkok people. The correlation between the two shows the...
Persistent link: https://www.econbiz.de/10014848610
Purpose – The purpose of this paper is to address issues of practicing social responsibility (SR) in small business, where SR implementation challenges are unique. The discussion examines the difficulties encountered by small business owners adopting SR practices, and the various strategies...
Persistent link: https://www.econbiz.de/10014871334
Purpose – The purpose of this paper is to study the usage of ethical business strategies, in particular those using the corporate social responsibility (CSR) approach, of Egyptian businesses. The authors primarily focus on one facet of CSR strategy – cause-related marketing (CRM) – which...
Persistent link: https://www.econbiz.de/10014878951
Purpose – The purpose of this paper is to investigate the way in which H.G. Wells' 1914 novel The Wife of Sir Isaac Harman might be interpreted as an “essay” illustrating some key aspects in the articulation of the ethos of business and management in the cultural context of early twentieth...
Persistent link: https://www.econbiz.de/10014884754
Purpose This study aims to foster a deeper understanding of socio-ethical shareholder activism by outlining the corporate campaigning strategies of a UK-based non-governmental organisation (NGO) and by assessing their impact on both institutional investors and the practices of two multinational...
Persistent link: https://www.econbiz.de/10014702025
Purpose – The purpose of this paper is to investigate the effects of attitudes toward the perceived importance of corporate ethics and social responsibility, and Machiavellianism, a general measure of the propensity for manipulative and deceitful behaviour, on tax professionals' willingness to...
Persistent link: https://www.econbiz.de/10014641160
Purpose The purpose of this study is to analyze the literature on industry-specific corporate social responsibility (CSR) practices. Design/methodology/approach Using a multiple-keyword search, the authors identified 302 articles reporting on such practices, published in 99 different academic...
Persistent link: https://www.econbiz.de/10014714348
Purpose – This investigation into consumer goods manufacturing companies in Vietnam seeks to discern if such constructs as corporate social responsibility (CSR) and ethics act as antecedents for brand performance with the mediating role of integrated performance measures....
Persistent link: https://www.econbiz.de/10014674223