Euesden, Brian; Gough, Colin; Whittaker, Jean - In: Marketing Intelligence & Planning 8 (1990) 3, pp. 4-47
The Education Reform Act and, in particular, the Local Management of Schools will demand different skills … experience of teachers and headteachers who piloted an MBA programme, designed specifically for senior teachers. Topics such as … customers, product, price, promotion and the notion of teachers as a salesforce are unfamiliar to educators. They draw attention …