This paper looks at the potential for developing customer relationship strategies using the Internet (electronic … attempts to integrate the two Internet technologies of the Web and e‐mail into a push‐pull strategy. Aspects of “control” of …

brand names. As customers increasingly interact with banks through remote technological channels (e.g. phone, Internet, etc … Internet as a relationship marketing tool. There was unanimous agreement that the Internet had a key role to play in …

practitioners. Much of the literature has concentrated on effects external to the firm such as the Internet's impact on market …

seeks to consider the potential of engagement with the internet to achieve the often hard to attain ambition of both …

New forms of retailing present different pricing challenges. The selling of college textbooks over the Internet …

earlier study by Suganthi et al. which identified seven factors affecting the adoption of internet banking, with 17 elements …

article is to analyze and compare the effect of internet experience, proclivity of use, and perception of risk on the … modeling using LISREL. Findings – Results suggest a positive relationship between consumer usage and experience of the internet … between internet usage and purchase likelihood, and between experience and purchase likelihood. Overall, results from a three …