Showing 1 - 10 of 189
Attempts to determine which individual, or group of individuals, has the strongest influence on adolescent consumer purchase intentions and purchase behavior. By introducing the concepts of direct (fathers and mothers) and vicarious (favorite entertainers and favorite athletes) role models into...
Persistent link: https://www.econbiz.de/10014848238
fashion orientation, a fashion‐related variable, as a direct antecedent of compulsive buying and as an indirect antecedent of … – The results of this study showed that fashion interest significantly influenced compulsive buying directly and also … explore the relationship between fashion orientation variables and compulsive buying, offering a new perspective on compulsive …
Persistent link: https://www.econbiz.de/10014848452
, capability of being modified, and the lead group for new developments, using case examples from fashion and technology to …
Persistent link: https://www.econbiz.de/10014849474
always been interested in Western style. After the fall of Communism, fashion, led by Western brands, quickly conquered … Romania, comparing respondents on two dimensions of style: fashion‐consciousness (capturing individualism) and dress …‐conformity (capturing collectivism). The findings support the hypothesis that fashion consciousness is highest for Westernized Hungarian …
Persistent link: https://www.econbiz.de/10014827194
Purpose The purpose of this paper is to identify the defining characteristics of the extreme luxury fashion business … fashion companies. Design/methodology/approach The paper presents and discusses the data collected during a five-year case … contributes to the international business theory and practice. It also expands research on luxury fashion defining an …
Persistent link: https://www.econbiz.de/10014828418
of nine international fashion brands. The survey is conducted by using convenience sampling method to reach a … related to fashion and female students have more knowledge about these nine brands. Furthermore, the findings demonstrate that …
Persistent link: https://www.econbiz.de/10014859801
Explores the development and operations of Benetton, an Italian‐based fashion designer and manufacturer. In order to … maintain its fast response time – a necessity to stay a leader in the highly transient world of international fashion …
Persistent link: https://www.econbiz.de/10014794302
Purpose – This paper seeks to identify the inhibitors and drivers of CSR implementation in fashion garment …. Findings – Adopting SCM principles supports CSR implementation in supplier facilities in global fashion garment supply chains … facing unique pressure on cost as well as lead time, fashion retailers must understand how to align CSR implementation with …
Persistent link: https://www.econbiz.de/10014794508
adopt QM initiatives simply because they are the current trend or fashion – instead, companies make decisions based on … and adoption of QM in China, and extends understanding of QM dissemination in the context of management fashion and …
Persistent link: https://www.econbiz.de/10014800618
towards the country-of-origin (COO) of fashion products. Design/methodology/approach – The study was conducted by employing a … advanced and emerging economies. Findings – The findings indicated that most Generation Y consumers perceive that fashion …. Furthermore, Generation Y’s perceptions of COO also influence their attitudes and behaviour towards the fashion products made in …
Persistent link: https://www.econbiz.de/10014789021