Purpose – The purpose of the study was to investigate the involvement and actions (co‐creation) of residents of South Africa prior to the commencement of the 2010 Soccer World Cup, which was held in South Africa during June and July 2010. Design/methodology/approach – Quantitative research...

Purpose – The purpose of this paper is to examine the views of residents and foreigners of the Olympics and the host country before and after the mega‐event within the context of marketing theory on country image effects and psychology theories attribution. Design/methodology/approach –...

Purpose – Awarding the Olympic Games to a host city in the Muslim world would send a clear indication from member nations of the International Olympic Committee of a desire by the international community to engage with Muslim nations on a level that transcends sport. The purpose of this paper,...

Purpose – Some sport event stakeholders now look beyond “impact” to achieving longer‐term, sustainable outcomes. This move away from an ex post , outcomes orientation towards an ex ante , strategic approach refers to the phenomenon of event leveraging. This paper aims to introduce...

Purpose – The purpose of this paper is to examine the spending patterns of non‐local participants and spectators at a medium‐sized international sport event, to segment their spending patterns and consider implications for the quality of each segment's event experience....

Purpose – This paper aims to uncover how social media is used, managed, and perceived by sports and entertainment venue (SEV) managers. While there is considerable evidence that social media has been used effectively by Fortune 500 companies, it is not known how social media is administered...

Purpose – The purpose of this paper is to analyse quantitative and qualitative image aspects of destinations hosting a small‐scale sport event, as perceived by spectators and participants. Design/methodology/approach – A survey was conducted at different sport events hosted by destinations...

Purpose – This paper aims to examine one primary stakeholder (i.e. athletes) and how they experienced the mega‐sport event environment of the XIX Commonwealth Games in the developing nation of India and the city of Delhi. A further objective was to identify key factors of the Games outside...