Min, Hokey; Min, Hyesung - In: Benchmarking: An International Journal 20 (2013) 2, pp. 212-232
Purpose – The purpose of this paper is to help fast‐food restaurants successfully penetrate foreign markets and then …‐food restaurants; and by examining how those differences affect the globalization of fast‐food restaurant franchises based in the USA …‐food restaurants monitor their service delivery process, identify relative weaknesses, and take corrective actions for continuous …