Summary This paper is a brief history of game theory with its main theme being the nature of the decision makers … developments of what many believe to be progress in game theory. The first stage, classical game theory, is defined by John von … Neumann’s and Oskar Morgenstern’s pioneering book “Game Theory and Economic Behavior” which introduced the concept of …

that the impact of donation size is gender‐specific. By investigating CRM response in Germany, the study regionally expands …

southern Germany. Findings – Cluster analysis of the data resulted in ten different consumption style segments. Additionally … and tested in a field study in Germany. A new acceptance simulator tool uses conjoint data innovatively to gather deeper …

, Germany, and Taiwan and shows that cultural adaptation is an important explanatory variable that should be included in the TAM …

17‐58 from urban China (Shanghai) and Germany was conducted in October 2005 and June 2006. A questionnaire with six print …

DCB across six countries and 14 product categories in the Germany market. By so doing, it replicates an earlier study … Germany can well rely on a safeguarding effect when marketing their products. At the same time, managers from foreign … products. Originality/value – This study confirms some findings from the UK. However, results from Germany indicate that at …

benefits for the environment in the USA, Canada, Australia, and Germany. By contrast, the positive consequences for humankind …

psychological theory as well as consumer behavior theory, the study develops a conceptual model that considers affective and …