Castaño, Raquel; Perez, María Eugenia; Quintanilla, … - In: Qualitative Market Research: An International Journal 13 (2010) 1, pp. 45-57
experienced events to provide explanatory frameworks of family identity construction. Design/methodology/approach – Nine in … family works throughout the years to construct its own identity using the tales of their shared experiences. Second, an … intergenerational transfer of knowledge going from grandmothers to mothers to granddaughters in each family occurs as result of the …