van Esterik-Plasmeijer, Pauline W.J.; van Raaij, W. Fred - In: International Journal of Bank Marketing 35 (2017) 1, pp. 97-111
loyalty. Six determinants of trust and loyalty are included: competence, stability, integrity, customer orientation … loyalty has been assessed as well. Findings Integrity is the most important determinant of bank trust. Transparency, customer … behavior (integrity) and benevolence in the customer interest. Originality/value The authors are not aware of research using …