Park, Hyojung; Kim, Soo-Yeon - In: Journal of Communication Management 19 (2015) 4, pp. 306-323
Purpose – The purpose of this paper is to examine the effects of corporate ability (CA) and corporate social responsibility (CSR) on perceptions of CSR motives, attitudes, and behavioral intentions toward a company. Design/methodology/approach – These effects were tested using a 2 (CA: good...