Zusammenfassung Mit der Digitalisierung verändert sich gegenwärtig auch der Arbeitsalltag der Beschäftigten. Allerdings erfolgt die Aneignung der neuen Technologien nicht immer reibungslos. Auf der Grundlage von theoretischen Ansätzen der Science and Technology Studies, der Information...

Abstract: Social media applications such as wikis, blogs or social networks are being increasingly applied in firms. These applications can be used for external communication and internal knowledge management. Firms can potentially increase their productivity by optimising customer relationship...

Abstract In this paper, we analyze the effects on content provision in the news market of single-homing (i.e. when readers consume news from just one outlet) and multi-homing (i.e. when readers can choose to consume news from competing outlets). Media firms compete on content provision and on...

We study the early adoption of Twitter in the 111th House of Representatives. Our main objective is to determine whether successes of past adopters have the tendency to speed up Twitter adoption, where past success is defined as the average followers per Tweet — a common measure of “Twitter...

Abstract Social media platforms constitute an indispensable tool for social movements to mobilise public opinion to promote social change. To date, however, little is known about the extent to which activist and political claims formulated on social media echo what the general public thinks...

Abstract Affected by the COVID-19 pandemic, Austrian ski resorts needed to create an emotional attachment to absent tourists and provide attractive offers for local guests at the same time. This study aims to reveal how they have used Instagram to connect with their heterogeneous audiences. To...

Purpose – The purpose of this paper is to examine how Fortune 100 companies are using Facebook (FB) in terms of employing corporate ability (CA), corporate social responsibility (CSR), and hybrid communication strategies, meeting different stakeholders’ expectations, and incorporating...

Purpose – The purpose of this paper is to explore the communication strategies corporations adopt for Facebook and/or Twitter, and the consistency of communication strategies used on both Facebook and Twitter. Design/methodology/approach – A content analysis of 2011 Fortune 1000 corporate...

Purpose The purpose of this paper is to examine the relationship between personal public relations practices, which trigger parasocial relationships between celebrities and their followers, and initial reactions to celebrity crises. For this purpose, the study analyzed Johnny Depp’s (JD’s)...

Purpose The purpose of this paper is to explore how the transnational discourse on the migrant crisis materialized on Twitter; it analyses how different stakeholders make use of online platforms to engage in the transnational digital public sphere in a crisis context. Design/methodology/approach...