Showing 1 - 10 of 496
Purpose The purpose of this study is to examine research on academic libraries and the social web published from July 1, 2019, to June 30, 2023. Design/methodology/approach The article search and filtering procedures mirrored those of Choi and Harper (2020) and Carlsson (2015), resulting in a...
Persistent link: https://www.econbiz.de/10015349521
Purpose The purpose of this study is to empirically validate the relationships between social Web, integrated marketing communications (IMC) and overall brand equity and to test the moderating role of national culture on these relationships. Design/methodology/approach Data were collected among...
Persistent link: https://www.econbiz.de/10014724177
Purpose The purpose of this paper is to report the findings of a study to investigate the changes in scholarly communication practices among a group of scholars in the UK and build upon the results that were published in a previous paper. Design/methodology/approach The study deployed a...
Persistent link: https://www.econbiz.de/10014855183
Purpose – Researchers debate whether tacit knowledge sharing through information technology (IT) is actually possible. However, with the advent of social web tools, it has been argued that most shortcomings of tacit knowledge sharing are likely to disappear. The purpose of this paper is...
Persistent link: https://www.econbiz.de/10014881141
a content analysis method, with an opinion-mining approach, this study examined a sample of 9,268 OA-related tweets …
Persistent link: https://www.econbiz.de/10015354607
Zusammenfassung Mit der Digitalisierung verändert sich gegenwärtig auch der Arbeitsalltag der Beschäftigten. Allerdings erfolgt die Aneignung der neuen Technologien nicht immer reibungslos. Auf der Grundlage von theoretischen Ansätzen der Science and Technology Studies, der Information...
Persistent link: https://www.econbiz.de/10014586519
Abstract Social media platforms constitute an indispensable tool for social movements to mobilise public opinion to … left and right-wing oriented actors, which is more pronounced than trends drawn from opinion surveys. We further find that …
Persistent link: https://www.econbiz.de/10014621189
Abstract Affected by the COVID-19 pandemic, Austrian ski resorts needed to create an emotional attachment to absent tourists and provide attractive offers for local guests at the same time. This study aims to reveal how they have used Instagram to connect with their heterogeneous audiences. To...
Persistent link: https://www.econbiz.de/10014624576
Purpose The purpose of this paper is to provide insight into how a constellation of actors seek to define, shape, and reinvent the notion of organizational control at the confluence of social media (SM) and corporate reputational risk. Design/methodology/approach Following the approach suggested...
Persistent link: https://www.econbiz.de/10014642320
Purpose The purpose of this paper is to explore the utilization of the social network, Facebook, as an instrument of stakeholder engagement and dialogic accounting in American charitable foundations, specifically non-profit organizations that are dedicated to philanthropy....
Persistent link: https://www.econbiz.de/10014642396