Purpose Addressing the significant differences between referral programs and traditional promotional marketing, this paper aims to investigate and examine the impact of how reward-related information is presented within referral programs and how it interacts with reward size and reward...

Purpose The purpose of this paper is to examine and explore the factors that drive users to gift through social network services (SNS). Design/methodology/approach A questionnaire method was applied to collect data from the sample of the WeChat users who have used mini-program. This paper...

Purpose – The purpose of this paper is to integrate the global value chain (GVC) perspective with firms' innovation in emerging economies (EEs) and explain why EE firms can improve their innovation capabilities more from their domestic markets by focusing on R&D and marketing than from...

Purpose Recently, the spread of malicious IT has been causing serious privacy threats to mobile device users, which hampers the efficient use of mobile devices for individual and business. To understand the privacy security assurance behavior of mobile device users, this study aims to develop a...

Since the reform and opening up, the economy of China has rapidly developed. The system, structure, mode, and pattern of the foreign trade in China must be adjusted accordingly to adapt to new economic normality. In this study, the main types of free trade areas worldwide were analyzed, and the...

In order to alleviate China's crisis of marginalization in international trade, combined with the development characteristics of the Shanghai Free Trade Zone, the development direction of the bonded cold chain business of Shanghai Yangshan Comprehensive Bonded Port Area was proposed. From a...

Purpose Effective information security management (ISM) contributes to building a healthy organizational digital ecology. However, few studies have built an analysis framework for critical influencing factors to discuss the combined influence mechanism of multiple factors on ISM performance...

Purpose This study aims to explore the emotion-based mediator of information security fatigue in the relationship between employees’ information security–related stress (SRS) and information security policy (ISP) compliance intention and the effects of psychological capital (PsyCap) on...