Viñán-Ludeña, Marlon Santiago; de Campos, Luis M. - In: Journal of Hospitality and Tourism Technology 13 (2022) 5, pp. 907-921
users. Design/methodology/approach The authors used 90,725 Instagram posts and 235,755 Twitter tweets to analyze tourism in … researchers, practitioners, travelers and tourism managers so that services could be improved and better marketing strategies … formulated. Research limitations/implications The authors propose a Spanish-Tourism-BERT model for performing sentiment …