Purpose Using Beijing’s bid for the 2022 Winter Olympic Games as an example, the purpose of this paper is to explore the expected social impact of mega-sporting events, as perceived by non-host city residents, and the way in which this perception affects attitudes toward bidding....

Purpose – The purpose of this paper is to examine the social impact of major sports events perceived by host city residents using Shanghai as an example. Design/methodology/approach – Exploratory factor analysis based on 450 valid questionnaires. Findings – Research revealed six impact...

Purpose The purpose of this paper is to develop a scale to measure the legacy of psychic income associated with the Olympic Games. Design/methodology/approach Using the 2008 Beijing Games as an example, data were collected from Beijing residents through structured questionnaires. A scale of...

This study examines the negative impacts of mega sporting events on host cities and the relationship between negative impacts and the travel intentions of potential international tourists. Data were collected from Shanghai University students, who were asked about their international travel...

Using Shanghai F1 as an example, this research seeks to examine the impact of mega-events on host city image from the perspective of international students. Leisure facilities and service were the most positive image impact perceived by the respondents, followed by affective city images as well...

The purpose of this study was to examine the relationship between general market demands and consumption levels of professional sport consumers. This study was accomplished through: (a) validating the theoretical constructs of general market demand variables by conducting a confirmatory factor...

Purpose The purpose of this paper is to examine the market demand of sport lottery in China from the following perspectives: available types and varieties of sport lottery, number of retail outlets, public welfare funds, promotion costs, per capita income, and population....

The purpose of this study was to examine the dimensions of athletic star power associated with Generation Y sports consumption. Multivariate analyses revealed that athletic star power factors (Professional Trustworthiness, Likeable Personality, Athletic Expertise, Social Attractiveness and...

Purpose The purpose of this paper is to examine the impact of Chinese youth’s attention to and involvement with Chinese soccer and its professional league, the Chinese Super League (CSL), on their level of satisfaction. Design/methodology/approach A survey study was employed to test the...

Purpose – The purpose of this paper is to develop the scale of destination image (SDI) to assess destination image affecting the consumption associated with tourism. Design/methodology/approach – The scale was developed through four steps: review of literature, formulation of a preliminary...