Purpose – This paper aims to explore, and attempts to explain, consumer perspectives on the purchasing of counterfeit brands. The economic crisis has become a global phenomenon, although in Europe it mostly affected the Mediterranean countries of Southern Europe. In times of economic stress,...

Purpose – This is the first part of two papers which examine the Italian and Spanish textile‐clothing sector The purpose of this paper is to analyse the key factors in the international performance of textile manufacturing companies. Design/methodology/approach – The paper provides a...

Purpose – This is the second of two papers which examine the Italian and Spanish textile‐clothing sector. The purpose of this paper is to focuse on the key factors in the international performance of textile manufacturing companies. Design/methodology/approach – In order to compare Spanish...

Purpose – The purpose of this paper is to explore consumer behavior regarding women's decisions concerning fashion in the emerging marketing of Kazakhstan. Design/methodology/approach – Literature review formed the basis of the questions asked to several focus groups and in‐depth...

Purpose – The purpose of this study is to examine the delocalization trend of the EU's clothing production to Central and Eastern European Countries (CEECs) and North Africa, focusing on the geographical shift of outsourced clothing production pattern within the two developing regions....

Purpose – The aim of this study is to determine the factors affecting the consumer preferences and behaviour in the children's clothing market in Turkey, a country where the majority of the population is under 18 years old. Design/methodology/approach – Whilst the study investigated the...

Purpose – This paper aims to present an exploratory investigation into ten‐year (1995‐2004) patterns of trade specialization among Eastern European and former Soviet Union Nations, assessing patterns of comparative advantage across the textile machinery, man‐made fiber, textile, and...

Purpose – The purpose of this study is to examine and interpret post‐socialist consumer experiences in relation to clothing consumption practices when consumers shop, acquire, and wear clothing and other fashion‐related products. Design/methodology/approach – The in‐depth interview was...

Purpose – Prior to the liberalisation of the clothing and textiles sector under the Agreement on Textiles and Clothing (ATC) fears had been expressed about the potential impact on developing country suppliers. This paper seeks to establish the actual impact of the liberalisation of the EU and...

Purpose – The purpose of this research paper is to examine the role of focal suppliers in strategic networks for internationalisation from the perspectives of small and medium‐sized Italian and Thai silk suppliers. Design/methodology/approach – Multiple case studies of small and...