Purpose – This paper aims to explore the theoretical foundations of relationship marketing from the perspective of several management‐related disciplines, and to attempt a fresh perspective that seeks to integrate these contributions. Design/methodology/approach – Despite the recent...

Reviews the research work and conceptual development of the International Marketing and Purchasing (IMP) group into the nature of buyer‐seller relationships which has evolved during the past 20 years. The themes of interaction, relationships and networks encapsulate the major research thrusts...