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Social Media and Public Relations: Eight New Practices for the PR Professional
In: Journal of Consumer Marketing 30 (2013) 1, pp. 88-89
Persistent link: https://www.econbiz.de/10014849009
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Strategy in the media
Henry, Craig - In: Strategy & Leadership 35 (2007) 4, pp. 52-59
Purpose – Over a two‐month period, the editor of this media review has searched worldwide for the most interesting and useful articles, blogs and books on the topic of strategic management. Design/methodology/approach – In addition to his own finds, the editor sorted through suggestions by...
Persistent link: https://www.econbiz.de/10015016588
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Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
McClaren, Nicholas - In: Journal of Consumer Marketing 21 (2004) 6, pp. 437-439
Persistent link: https://www.econbiz.de/10014848426
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Public Relations Strategy (2nd ed.)
Hazlett, Kirk - In: Journal of Consumer Marketing 24 (2007) 4, pp. 251-253
Persistent link: https://www.econbiz.de/10014848607
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Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives
Hazlett, Kirk - In: Journal of Consumer Marketing 25 (2008) 4, pp. 261-262
Persistent link: https://www.econbiz.de/10014848669
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Crisis Communication: Practice PR Strategies for Reputation Management and Company Survival
Dann, Susan - In: Journal of Consumer Marketing 26 (2009) 3, pp. 224-225
Persistent link: https://www.econbiz.de/10014848729
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Crisis Communication: Practice PR Strategies for Reputation Management and Company Survival
Dann, Susan - In: Journal of Consumer Marketing 26 (2009) 5, pp. 368-370
Persistent link: https://www.econbiz.de/10014848749
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The Art of Strategic Listening: Finding Market Intelligence through Blogs and Other Social Media
Tewari, Jitendra K. - In: Journal of Consumer Marketing 26 (2009) 7, pp. 531-532
Persistent link: https://www.econbiz.de/10014848769
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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media
Wolburg, Joyce M. - In: Journal of Consumer Marketing 27 (2010) 5, pp. 481-482
Persistent link: https://www.econbiz.de/10014848831
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Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications (1st edition)
Hazlett, Kirk - In: Journal of Consumer Marketing 27 (2010) 7, pp. 650-651
Persistent link: https://www.econbiz.de/10014848854