Rosas‐Vega, Rosario; Vokurka, Robert J. - In: Industrial Management & Data Systems 100 (2000) 4, pp. 157-163
In the 1980s, quality was the competitive priority that won orders in the marketplace. More recently, time‐based competition has emerged as the winning strategy, especially in fast‐cycle industries. Being the first to introduce a product into the market can bring significant benefits like...