Addresses the role national loyalty plays in determining international air carrier selection. Based on the literatures in country of origin, consumer ethnocentrism and social identity theory, develops a theoretical model which links social self‐identity with national loyalty and consumer...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...