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Information, Knowledge, Text

Cawkell, Tony - In: Journal of Documentation 59 (2003) 1, pp. 120-122

Persistent link: https://www.econbiz.de/10014852981

Documents and the communication of scientific and scholarly information

Fjordback Søndergaard, Trine; Andersen, Jack; … - In: Journal of Documentation 59 (2003) 3, pp. 278-320

In 1971 UNISIST proposed a model for scientific and technical communication. This model has been widely cited and additional models have been added to the literature. There is a need to bring this model to the focus of information science (IS) research as well as to update and revise it. There...

Persistent link: https://www.econbiz.de/10014852995

Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications (1st edition)

Hazlett, Kirk - In: Journal of Consumer Marketing 27 (2010) 7, pp. 650-651

Persistent link: https://www.econbiz.de/10014848854

Advertising for People Who Don't Like Advertising

Vander Schee, Brian A. - In: Journal of Consumer Marketing 30 (2013) 2, pp. 150-150

Persistent link: https://www.econbiz.de/10014849017

Strategies for Implementing Integrated Marketing Communications

Aylesworth, Andy - In: Journal of Consumer Marketing 16 (1999) 4, pp. 1-4

Persistent link: https://www.econbiz.de/10014849537

Wooing and Winning Business: The Foolproof Formula for Making Persuasive Business Presentations

Womack, Deanna F. - In: Journal of Consumer Marketing 17 (2000) 3, pp. 263-272

Persistent link: https://www.econbiz.de/10014849563

Reconnecting with Customers – Building Brands and Profits in the Relationship Age

Dalgic, Tevfik - In: Journal of Consumer Marketing 17 (2000) 4, pp. 358-372

Persistent link: https://www.econbiz.de/10014849574

Another One Bites the Grass – Making Sense of International Advertising

Paswan, Audhesh K. - In: Journal of Consumer Marketing 18 (2001) 3, pp. 276-288

Persistent link: https://www.econbiz.de/10014849599

Rethinking Marketing: Qualitative Strategies and Exotic Visions

Clarke, Irvine - In: Journal of Consumer Marketing 18 (2001) 6, pp. 534-542

Persistent link: https://www.econbiz.de/10014849613

International Communications Strategy: Developments in Cross‐cultural Communications, PR and Social Media

Young, Philip - In: Journal of Communication Management 14 (2010) 4, pp. 388-390

Persistent link: https://www.econbiz.de/10014850928

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