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Colour Forecasting
Owens, Huw - In: Journal of Fashion Marketing and Management: An … 11 (2007) 1, pp. 161-163
Persistent link: https://www.econbiz.de/10014867956
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Fashion Source Book
Twine, Christine - In: Journal of Fashion Marketing and Management: An … 11 (2007) 3, pp. 445-446
Persistent link: https://www.econbiz.de/10014867976
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Advertisements: interpreting images used to sell to young adults
Dana Adomaitis, Alyssa; Johnson, Kim P. - In: Journal of Fashion Marketing and Management: An … 12 (2008) 2, pp. 182-192
content analysis of 674 apparel and cosmetic advertisements located in four fashion magazines ( Elle Girl, Seventeen, YM , and … and models used in fashion advertising. These comparisons were primarily downward. Use of average‐sized models may not be …
Persistent link: https://www.econbiz.de/10014867999
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Fashion Marketing (3rd ed.)
Barnes, Liz - In: Journal of Fashion Marketing and Management: An … 13 (2009) 3, pp. 471-471
Persistent link: https://www.econbiz.de/10014868057
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Fashion Buying
Lea‐Greenwood, Gaynor - In: Journal of Fashion Marketing and Management: An … 6 (2002) 1, pp. 90-90
Persistent link: https://www.econbiz.de/10014868316
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The Apparel Industry
Murray, Richard - In: Journal of Fashion Marketing and Management: An … 6 (2002) 4, pp. 417-418
Persistent link: https://www.econbiz.de/10014868317
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Fabric, Form and Flat Pattern Cutting (2nd ed.)
Ball, Tina - In: Journal of Fashion Marketing and Management: An … 14 (2010) 1, pp. 195-196
Persistent link: https://www.econbiz.de/10014868376
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Quick response: perceptions of UK fashion retailers
Birtwistle, Grete; Siddiqui, Noreen; Fiorito, Susan S. - In: International Journal of Retail & Distribution Management 31 (2003) 2, pp. 118-128
Defines and discusses the level of quick response implementation by fashion retailers, their understanding of quality … response (QR) is explored and the processes for replenishments examined. This exploratory study, based on a survey of fashion …” fashion retailers as it enables the various parties in the supply chain to communicate and to respond to demand. Results …
Persistent link: https://www.econbiz.de/10014803061
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Visual merchandising: a neglected area in UK fashion marketing?
Lea‐Greenwood, Gaynor - In: International Journal of Retail & Distribution Management 26 (1998) 8, pp. 324-329
This paper outlines recent research which demonstrates that the re‐naming of display as visual merchandising has led to centralisation and professionalism of the function. Centralisation of visual merchandising has given the function a strategic profile which has to date been neglected within...
Persistent link: https://www.econbiz.de/10014803899
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Supply chain coordination in a fashion firm
Simatupang, Togar M.; Victoria Sandroto, Indah; Hari … - In: Supply Chain Management: An International Journal 9 (2004) 3, pp. 256-268
driven by its determinants. The propositions were tested by a case study in a fashion firm to examine the differences between …
Persistent link: https://www.econbiz.de/10015008343