understand the diffusion of this literature a database, the Lean Publications Database, was constructed. The number of …

Investigates the globalization of franchising through a discussion of the literature on innovation diffusion. Proceeds … back to the literature review to assess how well they match the theoretical descriptions of innovation diffusion. Discusses …

-Based Models of Diffusion”. Design/methodology/approach Evidence on the nature of word of mouth was reviewed and related to the … assumptions used in agent-based models of diffusion. Originality/value The study refers to previously published work.  …

Purpose – The purpose of this article is to integrate existing theoretical explanations for innovation diffusion across … historical case analysis were used to support an integrative model. Findings – Innovation diffusion is affected by technological …