East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy - In: European Journal of Marketing 50 (2016) 3/4, pp. 661-666
-Based Models of Diffusion”. Design/methodology/approach Evidence on the nature of word of mouth was reviewed and related to the … assumptions used in agent-based models of diffusion. Originality/value The study refers to previously published work. …